I help B2B companies and agencies jumpstart marketing
Advisory, messaging and positioning services that focus your objectives and get results. I’ll help you quickly cut through the noise and implement a plan for success, without a full-time commitment.
Who I help
Growth-minded marketing leaders, CEOs or founders who need to:
- Build a marketing strategy and clearly executable plan
- Develop and lead the rollout of campaigns or projects
- Provide small marketing teams with strategic guidance
Busy, “multiple hat” agency owners with B2B accounts who need to:
- Ensure an excellent customer experience via a senior level client interface
- Provide strategic leadership to guide account teams and grow revenue
- Work with a trusted partner for peace-of-mind and to focus on the business
Do any of these sound familiar?
- We don’t have a marketing strategy
- We often get distracted by “shiny objects” or random acts of marketing
- My marketing team is focused on tactics, with minimal results
- We need help strategizing and planning an big upcoming initiative
- Our Founder is out of bandwidth and can’t run marketing anymore
90-Day Quick-Start
Marketing Roadmap
- Clear recommendations on the ideal marketing programs for your target audiences
- A fully-developed marketing roadmap with clear steps for implementation
- Consistent messaging framework that can be used across marketing and sales assets
- Recommendations on where to invest resources and budget
B2B Marketing Consultant Services
CMO Advisory services tailored to your needs and where you are headed:
- Strategic, go-to-market planning
- Marketing team assessment, coaching and hiring
- Branding, messaging & positioning
- Metrics and reporting
- Marketing plans & execution
- Executive team & investor communications
B2B Content Strategy
Services
An easy-to-follow plan for the right content strategy mix to attract your target buyers and engage them at each step of the way.
- Content audit and evaluation
- Themes, topics and formats
- Personas and messaging
- KPIs and optimization
- 6 month content plan
How I can help...
My best skill is helping clients to zero in on priorities and build a clear marketing roadmap for success. I bring clarity and focus to ambiguity.
Companies or agencies hire me when they have a gap in marketing strategy and leadership. Often they are under-going a transition such as new funding or markets, changes in leadership or product launches.
I take a thoughtful, in-depth approach to understanding your business and target markets. I’ll help you analyze your goals, challenges, and differentiators so you can:
- Evolve your marketing to the next level
- Reach your ideal clients
- Communicate authentically and effectively
- Respond to changing market needs and trends
- Kristan Evans
