90-Day Roadmap
A quick-start process that brings clarity to your B2B marketing strategy and provides a step-by-step plan that gets results.
To accomplish your goals, you need a clear plan. Using proven methods, I’ll work closely with you to:
- Evaluate current marketing assets and efforts
- Understand your target audience and buyer’s journey
- Create a marketing plan, messaging and content strategy to achieve your goals
At the end of 90 days, you’ll have a step-by-step plan that is ready for implementation, including:
- Marketing plan
- Strategic Messaging Framework
- Content Roadmap
- 6-month Execution Roadmap
Here are the steps we will follow to develop your roadmap:
Month 1: Discover & Assess
Evaluate
I’ll take a close look at your current marketing assets and market landscape:
- Brand/website audit
- Competitor review
- Current marketing and content audit
- Messaging & buyer persona workshop
- Stakeholder interviews
- Technology & reporting
Because you need to keep momentum going, during Month 1 we’ll also identify immediate opportunities that can be acted on during the 90-day process.
Month 2: Plan & Build
Build Out
Key stakeholders and customers will provide input for must-have marketing foundations:
- Develop messaging framework
- Align marketing goals to business objectives
- Define budget parameters
- Clarify distribution channels
Month 3: Develop & Refine
Finalize & Optimize Marketing Plan
- Marketing strategy
- Content strategy
- 6-month roadmap for tactical execution
Your 6 Month Roadmap Will Include:
What’s Inside…
- Audience Segmentation & Personas
- Messaging Framework
- Campaign Themes
- Content Plan
- Sales Enablement Assets
- Distribution Channels
- KPIs
Want to know more?
Schedule a free, 30-minute consulting call to discuss your needs and options for next steps.
